Kinetic Mirror / Robot Performance / Robot Art / DJing Robot / Art Robot

For a very long time, art has been regarded as a "forbidden line" that protects the human domain. 

However, as robotics technology advances, we are seeing robots cross that line to create a whole new world of art.

 AI robot Aida and a self-portrait. (Source: Courtesy of Lucy Seal)

In fact, "Ai-Da," the world's first robot artist, drew significant attention by generating 1.1 billion KRW in revenue from an exhibition featuring its self-portraits. 

Marosol, the hub for all robot solutions from factories to logistics and services, wouldn't be complete without such robots. 

Today's Robot vs. Robot features cases of utilizing robots in the field of art and performance! Both cases use collaborative robot arms to deliver eye-popping performances. Shall we take a look?

1. Kinetic Mirror using ABB IRB6600

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This case demonstrates a moving mirror exhibition performance using two 150kg-class medium-sized industrial robots from ABB. In the center of a quiet space, visitors observe hidden corners of the room through mirrors slowly moved by the two robots. 

Perfectly suited for the current times, it offers a special experience where visitors can "face" each other contactlessly.

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Surprised by the size of the mirrors, aren't you? 👀 By harmonizing with calm music and lighting, it captures the audience's gaze, sparks interest, and implements surreal images. 

This truly feels like a new realm of art created by robots.

If I were to build a large cafe on the outskirts of the city, I'd bring in a robot like this to use as a photo spot and for promotional effects. Because it can deliver performances for various purposes beyond just exhibitions, many people are inquiring with interest. 

The biggest advantage of this case is the flexible payment method—it can be introduced through rental. 

While the price listed on Marosol is in the 150 million KRW range, you can access it at a much more affordable rate through rental negotiations. 😎

2. Sign Spinning + DJing Performance using Doosan Cobots

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The second performance case is the "DJing Robot." 

This stunning performance captured global attention at the CES 2020 exhibition. Five collaborative robots performed DJing and sign-spinning alongside a human to an upbeat EDM sound.

The hidden point of this performance is that collaborative robots (cobots), as the name suggests, are designed to work with humans and are used in diverse industries. 

It’s incredibly interesting to see these characteristics utilized to create a cool performance together with a human DJ. A pro tip: it’s a great way to showcase safety and performance all at once! 😉

During the exhibition, these robots played a decisive role in drawing visitors into the booth and encouraging them to attend follow-up programs. 

Furthermore, the performance can be customized to fit the specific needs of the customer or the product/service being exhibited, making it a very attractive case.

Want a trendy SNS promotional effect with large moving mirrors? Kinetic Mirror using ABB IRB6600

✅ Provides a surreal feeling through images infinitely reflected in opposing mirrors.

✅ Can be used as a photo hotspot to induce viral effects via SNS.

✅ Installation and operation possible via rental (cost negotiation required).

Want to capture customer interest with charming sign-spinning? Sign Spinning + DJing Performance using Doosan Cobots

✅ Can be customized to meet the specific needs of each customer.

✅ Captures audience attention through a performance harmonized with sound and stage space.

✅ Differentiates from traditional "boring explanation" exhibitions by creating "stay-in" content rather than "passing-by" content.

✅ Naturally increases product awareness and effective promotion as visitors stay longer at the booth.

Paik Jong-won, an expert in the food business, always says that a flashy performance is the most effective way to grab the attention of passers-by. Today's robot performance cases seem to follow a similar context, don't they? 😉 

Both cases are expected to bring promotional effects perfectly suited for today’s era of SNS virality. If you want to browse and consult on various other robot cases, feel free to contact Marosol anytime!