LG CLOi GuideBot: Guiding and Advertising in Cultural Spaces

Application > GuideApplication > PR·EntertainmentBuilding Type > Commercial FacilitiesBuilding Type > Public Institution

#Signage Advertising# Guide Robot# LG Electronics

Geumsan Deep-rooted Ginseng Experience Center
The robot is equipped with a docent function that provides explanations of exhibits in a tour format within the exhibition space. It also Guide visitors to the facilities and amenities within the experience hall. It utilizes two body displays mounted on the robot to run Guide and advertisements.

Andong International Convention Center
Given the nature of the International Convention Center, which is frequently visited by distinguished guests, we have introduced Guidebot, featuring a sleek design and high autonomous driving stability. It serves as a Guide, promotional tool, and mascot for visitors in the spacious lobby. Through large displays, it broadcasts promotional videos that are easily visible even in the large lobby.

Components

Robot	LG CLOi GuideBot

Workflow

STEP 1.	The robot moves along a set path and plays a promotional video
STEP 2.	Explanation and guide are offered when touching the robot screen
STEP 3.	It is possible to take photos with the robot or have the robot take photos

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Features

Risk detection and safety certification through various sensors
Equipped with a total of 15 bottom sensors, including ToF, Magnet, and bumper sensors
Secures safe driving capabilities by detecting obstacles, impacts, and hazardous areas
Acquired safety certification for elevator/automatic door passage to prioritize safety

Revenue generation through signage features
Contributing to customer convenience by providing continuous information and maps during Guide
Generate additional revenue through signage advertising on large double-sided screens

Provides APIs necessary for integration with customer monitoring systems and possesses know-how for developing new features
Additional features requested by customers as differentiating functions can also be developed as options
Collaborative implementation of features requiring integration with customer systems and items necessary for API-based development

One-stop service from purchase to after-sales service
Purchase consultation through 78 LG Electronics robot specialty stores nationwide
Free trial service for sufficient demo/experience before purchase decision
Rapid installation through consultation with a total of 80 professional service technicians nationwide
Reliable after-sales service provided through 13 specialized robot service centers

Results

ROI Period	null
Key Benefits	Convenient management through CMS (Contents Management System) Generating additional revenue by providing customized advertisements through a large 27-inch display Providing various functions such as guide, escort, security, and advertising in shopping malls, hotels, and office buildings, and maximizing marketing effects
Client Feedback	As the robot moved from the visitor entrance to the front of the booth, large displays were mounted on the front and back, allowing for effective booth promotion.